Choosing the right music for Instagram Reels is really important. Especially now that Instagram has officially called itself a ‘video sharing app’.
As a result, video is prioritised in the app so if you have an Instagram account, (and if you haven’t done so already) now is the time to be creating Instagram Reels with some catchy tunes. And with the right music, it could help you to increase your profile views, engagement and followers.
But how do you choose the right music for Instagram Reels?
Here are some top tips for choosing the right music for Instagram Reels:
– Choose trending music. Think of your video feed as a radio station, if the same catchy song is played regularly, you’re likely to like it and want to stick around to listen. The same goes for video content with music too.
– Use other sounds from other accounts. This can be a beat, music or a voiceover. If you’re hearing this sound a lot on your feed, the video content will be following a trend, so it will give you a great opportunity to create popular content.
– Use music suitable for the content you’re creating; for instance, if your video is about positivity, choose uplifting music that fits the mood rather than something slow and melancholy.
– Be brand aware and choose music that is suitable for your target audience. For example, if you’re a parent and child business, it’s probably not wise to choose music that drops the ‘f’ bomb several times!
– Try your own sounds (only recommended for accounts with a large following) because every trend has to start somewhere. Why can’t it start with you?
– Try to get your edits and moves as in time with the beat as you can. This is likely to make your Instagram Reel more popular too.
So with these points in mind, let’s get technical…
How to find music for Instagram Reels
When you’re on your blank canvass Instagram Reel home screen, there will be a music note icon on the left hand side. Click this audio button and a whole list of songs will appear. You can search for a particular song or scroll and search through the different categories.
How to find trending music for Instagram Reels
When you’re in the audio section, go to the ‘For You’ page and click ‘See More’. Instagram will show you the list of music not necessarily catered for you but is currently trending on the app.
Is all music for Instagram Reels copyrighted?
Some. All music you see in your audio list is available for you to use, however, some tracks will be copyrighted or have restrictions on them which when used may not be able to be played to some or all of your audience depending on their geographical location.
Music for Instagram Reels business account
Business accounts can be limited with the music they have for Reels and this is also due to copyrights and other restrictions. It is possible to switch accounts depending on what you will be using Instagram for. The music selection is lot broader for personal and creator accounts. Changing your business category to ‘entrepreneur’ can also potentially unlock your music library too.
Choosing the right music for your Instagram Reels may not seem like a huge priority but considering these key points may count towards increased views, engagement and followers.
Why not try creating a Reel and tag us on Instagram @charlotte.pink_ to let us know how you get on!
Did you know we also offer a social media audit of any of your social media profiles? This service includes some of our top tips and advice personalised especially for your account to help you improve any social media profile you may be struggling with. Simply complete the form including your social media page you would like help with and we will get in touch with you.
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